An invitation from Social Vanilla · 2026

Social Vanilla.
Now with you as a co-owner.

We are raising money for vanilla purchases and to invest in a vanilla factory in Uganda. We hope you will join us on the journey.

Choose your co-ownershipSign up

About Social Vanilla

Who are we, and
what is this?

Social Vanilla is a Danish vanilla company, founded in 2020 by Amie and Mikael. We buy vanilla directly from farmers and partners in Uganda and Tanzania and sell it to supermarkets, foodservice, restaurants, bakeries and private customers in Denmark.

What is equity crowdfunding? It is a way of raising capital where many people each invest a smaller amount and in return become co-owners.

With us, this happens through a cooperative association: you buy a co-ownership package and become a member of the association, and the association jointly owns 5% of Social Vanilla.

What we are raising money for

Your investment
in two phases.

Phase 1: The vanilla factory in Ibanda

Our partner Enimiro is building a vanilla factory in Ibanda, Uganda, and we are joining as an active partner and co-owner. It secures the value chain and our supply of vanilla, which is crucial for the business and its growth.

Phase 2: A larger vanilla purchase

Responsible sourcing means we buy directly and pay long before the vanilla can be sold. That puts pressure on liquidity. The capital secures a larger raw-material purchase, so we always have vanilla for our customers.

After that: Loans for growth

Raising 1 million will secure the next 2 years of our growth journey. After that, we will not necessarily need a new investment, as we have many loan options to finance our vanilla purchases once we are a little larger.

Social Vanilla is therefore not a company that constantly needs financial injections.

In short

How you become a
co-owner of Social Vanilla.

You buy a fixed co-ownership package and become a member of a cooperative association. The association becomes a co-owner of Social Vanilla, and you get rewards, a lifetime discount and a voice in the community.

DKK 500K

Target for the first campaign

From DKK 1,000

Six fixed co-ownership packages to choose from

5%

The association's shared stake

1 Dec–1 Mar

Campaign period, 3 months

01 / How it started

Hi. We are
Amie & Mikael.

The idea started as a research project. We wanted to understand why vanilla in Denmark was so expensive and often of poor quality, while the farmers did not get a decent price.

We found fantastic vanilla in Uganda, but it took close cooperation with the farmers and proper processing. So we developed a model and started Social Vanilla in 2020.

First we made a 10 kg test purchase. Today we buy several tonnes of vanilla and sell to supermarkets, restaurants, bakeries and food producers.

02 / The investment case

A healthy business
that is growing.

Social Vanilla buys vanilla directly from cooperatives and processors in Uganda and Tanzania and sells it to supermarkets, foodservice, restaurants, bakeries and private customers in Denmark.

2×

Revenue has doubled over the past 3 years.

Profit

Approx. DKK 590,000 profit before tax in 2026 (as of October).

Low debt

The only significant debt is an old acquisition loan of DKK 500,000 on a long repayment plan.

Several tonnes

of vanilla a year. We started with 10 kg in 2020.

Revenue year by year
DKK 2.3m2025Actual
approx. DKK 2.9m2026Expected
DKK 4m+2027Target
DKK 6m2028Target · +50%
DKK 7.5m2029Target · +25%

2026 is an expected figure based on bookkeeping through October. 2027–2029 are our targets, not a guarantee.

Our customers

Big customers.
Even more growth.

Retail and private label

We have signed an annual private label agreement with Årstiderne. Coop is a customer, and we are developing two products for Coop Private Label.

Foodservice

We have just signed agreements with Hørkram and Dansk Cater.

Producers, restaurants and bakeries

Naturmælk is a customer, and we supply many restaurants and bakeries.

Online

Our webshop is growing, and more private customers buy directly from us.

03 / Growth and the next stage

We expect
to double again.

Today

Revenue has doubled in 3 years. We are in the black and have very low operating costs.

The next 2 years

We expect to double revenue again. Our customers are not yet buying as much as they could, and we have more new customers in the pipeline.

The next stage

This round bridges the gap until we are large enough to finance vanilla purchases with a credit line and loans linked directly to buying the crop.

The next growth stage

A bridge to
the next growth stage.

This round takes us to the next growth stage. From there, we can finance our vanilla purchases with loans linked directly to buying the crop, without giving away ownership.

Our bank Merkur can give us a credit line, we are in dialogue with EIFO and IFU (Impact Fund Denmark), and several European investment funds offer product loans. In Uganda, Rabobank and Equity Bank offer stock loans secured against the business and its customer base.

So we are not raising money because we will keep needing new capital. We are doing it because we want to build a community around vanilla. That is why we are sharing 5% of Social Vanilla with those who want to join the journey: our vanilla ambassadors.

04 / Why we are raising capital

Growth requires
more vanilla.

Vanilla has to be bought long before it is sold. As we grow, we need to buy more vanilla, and that requires liquidity.

We could look for financing from banks and elsewhere, but those solutions are extremely expensive and rigid.

That is why we chose equity crowdfunding. It lets us raise capital and bring ambassadors along on the journey at the same time.

05 / Focus of the first round

The factory
in Ibanda.

Help us invest in a vanilla factory in Uganda.

In Ibanda in western Uganda, our Ugandan partner Enimiro is building a processing facility. Enimiro wants us on board as an active partner and co-owner. We are in the process of investing DKK 200,000 and have set up a joint venture with Enimiro.

A factory close to the farmers secures our access to high-quality vanilla, so we can keep offering Danes delicious products.

At the same time, the factory creates local jobs and helps develop the quality of vanilla in the area.

Timeline

How the campaign
will run.

Nu

The waiting list is open

Sign up and we will let you know when the campaign opens.

1. dec.

The campaign opens

You can choose your co-ownership package and become a member.

1. mar.

The first round closes

The target is DKK 500,000, and we aim to raise as much as possible.

Derefter

The association gets going

Members elect their representative, and rewards are sent out according to the terms.

Næste kapitel

Towards DKK 1M

The overall target is DKK 1,000,000.

How it works

Four steps to
co-ownership.

01

Choose your co-ownership

Choose one of the six fixed co-ownership packages of DKK 1,000, 2,500, 5,000, 10,000, 25,000 or 50,000.

02

Join the association

With your co-ownership package you become a member of the cooperative association that brings all the co-owners together.

03

The association owns 5 %

The association will own a combined 5% of Social Vanilla and hold one seat on the board.

04

Get rewards and a voice

You get a lifetime discount and rewards, and the members decide together how the association's funds are used.

Ownership

Who owns what?

You do not own shares directly. You are a member of the association, and it is the association that owns a share of Social Vanilla.

When you buy a co-ownership package

You

Member

You buy a co-ownership package and get rewards and a lifetime discount.

The community

The cooperative association

Brings all members together and elects its representative.

The company

Social Vanilla ApS

The association owns 5% and holds one seat on the board.

When Social Vanilla pays a dividend

Dividend

Social Vanilla

Decides on a dividend to its owners.

Ownership share

The association

Receives its share. The money is not paid out to individual members.

Members decide

Event & social projects

A shared event in Denmark, and the rest goes to projects that benefit the farmers.

The association's statutes set out the voting rules and how the board member is elected.

The ownership

How the
cake is shared.

Today, Amie and Mikael own Social Vanilla together with a group of passive investors.

Going forward, we are setting aside 10% for raising capital: 5% for the association of co-owners in this campaign, where the total target is DKK 1 million, and 5% for a later capital raise.

Today
  • Amie44,5 %
  • Mikael44,5 %
  • Passive investors11 %
After the capital raises
  • Amieca. 40 %
  • Mikaelca. 40 %
  • Passive investorsca. 10 %
  • The association of co-owners (this campaign)5 %
  • Reserved for a later capital raise5 %

The figures after the capital raises are rounded.

06 / Six fixed co-ownership packages

Choose your co-ownership.

Whatever the amount, you get vanilla for Christmas for the rest of your life: 3 large vanilla pods every year. One for the mulled wine, one for the vanilla cookies and one for the risalamande. And when the time comes, they can be passed on in your family.

Choose an amount to see what else you get.

−25 %for life
Lifetime discount25 %DKK 1,000

Your price in the webshop

A 25% lifetime discount in the webshop.

3 large vanilla pods every Christmas for the rest of your life: one for the mulled wine, one for the vanilla cookies and one for the risalamande. You pick them up at our annual vanilla Christmas party in the first week of December, and the right can be passed on in your family.

Invitation to the annual Vanilla Event with refreshments and goodies at special prices.

Membership of the association and a voice in the community.

Sign me up · DKK 1,000

The co-ownership packages have fixed amounts. Delivery of rewards and redemption of gift cards are set out in the terms.

Your vanilla journey

A year as
a co-owner.

This is what your first year looks like when you become a co-owner. And then it starts again, year after year.

A seat at the vanilla table
  1. 1Du bliver medejer1 December

    You become a co-owner

    You choose your co-ownership package and join the association.

  2. 2Foreningen går i gangAfter 1 March

    The association starts

    The members choose a representative for the board.

  3. 3Rabat og gavekortAll year

    Discount and gift card

    Your lifetime discount and gift card in the webshop.

  4. 4Historier fra vaniljemarkedetThroughout the year

    Stories from the vanilla market

    News from the farmers, the factory in Ibanda and the vanilla market.

  5. 5En plads ved vaniljebordetDuring the year

    A seat at the vanilla table

    Lunch with the team from DKK 25,000. Annual dinner with Amie and Mikael at DKK 50,000.

  6. 6Det årlige Vanilla EventOnce a year

    The annual Vanilla Event

    Refreshments, vanilla, good offers and other co-owners.

  7. 7Vanilje-julefestFirst week of December

    Vanilla Christmas party

    3 large vanilla pods: for the mulled wine, the vanilla cookies and the risalamande.

  8. 8JulebagningChristmas

    Christmas baking

    The vanilla Christmas baking kit comes to you from DKK 5,000.

Which benefits you get depends on your co-ownership package. See them under "Choose your co-ownership".

07 / Investments above DKK 100,000

Above DKK 100,000?
Let’s have an investor talk.

If you want to invest more than DKK 100,000, we invite you to an investor talk.

There we also look at the possibility of a financial return, and we set up a structure with a more direct link between you as an investor and Social Vanilla.

Write to amie@socialvanilla.dk and we will invite you for a chat and a piece of cake :)

08 / Shared funds. Shared purpose.

Returns to the community.
Benefit for the farmers.

When Social Vanilla decides to pay dividends to its owners, the association will also receive its share according to its ownership rights. The money is not paid out to individual members.

Event in Denmark

A shared experience for the members.

Social benefit

The rest supports the vanilla value chain for the benefit of the farmers.

The association decides

Social Vanilla can propose projects. The association chooses how the money is used.

What you should know

Risks of
investing.

Becoming a co-owner of a small company is not the same as saving. Read the final terms before you sign up, and only invest an amount you can afford to lose.

You can lose the money

If things go badly for Social Vanilla, the capital can be lost in full or in part.

No cash return

The co-ownership packages give rewards and community, not a personal cash return.

Hard to sell again

There is no guaranteed buyer. Transfer and withdrawal follow the final terms.

Rewards depend on the business

Discounts, gifts and events depend on Social Vanilla continuing to operate.

Documents

What you can read
before you decide.

Coming before launch

Terms for co-ownership packages

What you get, how rewards are delivered, and which rights apply.

Coming before launch

The association's statutes

How the association is run, how voting works, and how funds are used.

Coming before launch

Key figures and business plan

Social Vanilla's finances, plans and use of the capital.

The documents will be published here before the campaign opens.

09 / Questions worth asking

Let's talk business.

What do I become a co-owner of?

With a co-ownership package you take part in the shared ownership through the cooperative association, which will own 5% of Social Vanilla. You do not receive direct individual shares.

Do I get a classic cash return?

Not with the co-ownership packages. They give you products, discounts and community. If you want to invest more than DKK 100,000, we invite you to an investor talk where we also look at the possibility of a financial return.

Do members get influence?

Yes. The association holds one seat on Social Vanilla's board. The members elect the representative, and the voting rules are set out in the association's statutes.

Who chooses the social projects?

Social Vanilla can propose projects that benefit the farmers. The association itself decides how funds received are used for a Danish event and social purposes.

Can I get my money back?

There is no promised repayment or guaranteed buyer. The capital can be lost. Transfer, withdrawal and other rights follow the final terms.

Can I invest now?

The campaign opens on 1 December and runs until 1 March. Join the list at the bottom of the page and we will let you know when you can take part.

The next chapter starts here

We have come this far.
Join the next chapter.

More vanilla. Stronger processing. More kitchens. And a community that wants to help Social Vanilla grow.

Sign up to hear more